SpoonfulOne

Nestlé

Services

Branding
Packaging
Brand Guidelines
Merchandise
Website

Agency

Bulletproof

Team

Tony Connor
Liam Houlihan

Animation

Dan Healy

When it comes to food allergies, it is important to protect your child in their crucial early years. Made with organic ingredients, SpoonfulOne combines only the highest quality, wholesome ingredients that include the nine food groups associated with 90% of food allergies. The only brand to provide synergistic, full spectrum infant nutrition - empowering your child to live a vividly bright future. Allergy freedom for life.

One of the biggest challenges of the brand was delicately balancing approachablitly with science. Merging both sides of the brand together using the right visuals, color and copy was the key to unlocking the powerful product. We needed to convey to parents that our products were made from real, wholesome ingredients that are safe for their little ones. At the same time, explaining the science behind the product in a way that felt trusted and efficacious, not clinical and scary. The result was a stripped back approach that let the brandmark do a lot of the heavylifting with support from informative copy that takes on perfect amount and tone of voice to talk a concerned parent.