SpoonfulOne

Nestlé

Services

Branding
Packaging
Brand Guidelines
Merchandise
Website

Agency

Bulletproof

Team

Tony Connor
Liam Houlihan

Animation

Dan Healy

When it comes to food allergies, it’s important to protect your child during their crucial early years. Made with organic ingredients, SpoonfulOne combines only the highest-quality, wholesome ingredients from the nine food groups associated with 90% of food allergies. It’s the only brand that provides synergistic, full-spectrum infant nutrition; empowering your child to live a vividly bright future. Allergy freedom for life.

One of the biggest challenges for the brand was delicately balancing approachability with science. Merging both sides of the brand through the right visuals, colors and copy was key to unlocking the power of the product. We needed to show parents that our products are made from real, wholesome ingredients that are safe for their little ones, while also explaining the science in a way that feels trustworthy and efficacious, not clinical or intimidating. The result was a stripped-back approach that let the brandmark do much of the heavy lifting, supported by informative copy with just the right tone to reassure concerned parents.