Growing Goodness

Ocean Spray

Services

Branding
Packaging
Illustration

Agency

Stone Strategy & Design

Team

Emily Wolf

Wellness isn’t a finish line, it’s a philosophy. Building healthy habits early is the best place to start, and that includes a healthy bit of perspective. It’s not either/or, it’s yes/and. Flavor and function. Refreshment and replenishment. Health and happiness. Growing Goodness is a splash of wonder in a sea of sameness, making juices kids love in a way parents appreciate. Our flavors are made with real fruit, not added sugar. We combine on-the-go convenience with vitamin C. Mix in fiber with all the fun. It’s not your rules vs. their wants, it’s about parents and kids sharing a fist bump and both winning.

Standing out in the juice aisle is no simple task, especially when you have something healthy to say. Grabbing kids’ attention while explaining your health benefits to parents can feel like an impossible task. We created enticing, flavorful fruit illustrations that show our wholesome side, but don’t lean too artificial. Our key information is easy to navigate and simple in nature, all housed within a shield featuring vibrant fruit photography that shows our packs are filled with the real stuff.