Growing Goodness

Ocean Spray

Services

Branding
Packaging
Illustration

Agency

Stone Strategy & Design

Team

Emily Wolf

Wellness isn’t a finish line, it’s a philosophy. Building healthy habits early is the best place to start, and that includes a healthy bit of perspective. It’s not either/or, it’s yes/and. Flavor and function. Refreshment and replenishment. Health and happiness. Growing Goodness  is a splash of wonder in a sea of same — making juices kids love in a way that parents appreciate. Our flavors are made with real fruit, not added sugar. We combine on-the-go convenience with Vitamin C. Mix in fiber with all the fun. It’s not your rules vs. their wants, it’s about Parents and Kids doing a fist-bump and both winning.

Standing out in the juice aisle is not a simple ask, especially when you have something  healthy to say. Grabbing the attention of kids and explaining your health benefits to parents at the same time can feel like an impossible task. We created enticing and flavorful fruit illustrations that show our wholesome side, but doesn't lean too artificial. Our key information is easy to navigate and simple in nature, all housed in a shield with tasty fruit photography to show our packs are filled with the real stuff.