Gotham West Market + Pepsi

PepsiCo

Services

Environmental Design
Brand Integration

Agency

Safari Sundays

Team

Adam Walko

3D Visualization

Dan Shepard

The Gotham West Market is located in the heart of New York City’s historic Meatpacking District. The market houses more than a dozen eateries and was looking for an authentic way to showcase its shift from Coca-Cola to Pepsi products. By tapping into Pepsi’s rich heritage and bridging it with the raw, industrial feel of the former Meatpacking District, the brand was able to integrate seamlessly into the existing market.

This project was all about the discoverable details. Instead of plastering the Pepsi brand everywhere with shiny new signs and logos, we took a more subtle approach. The integration needed to evoke a warm feeling, giving the impression that Pepsi had always been there. We focused on placing elements naturally within the environment, making sure to avoid anything that felt too perfect. Using the brand as a texture, as well as allowing it to appear through various materials, helped create a seamless transition.