Gotham West Market + Pepsi

PepsiCo

Services

Environmental Design
Brand Integration

Agency

Safari Sundays

Team

Adam Walko

3D Visualization

Dan Shepard

The Gotham West Market is located in the heart of New York City's historic Meatpacking District. The market houses over a dozen different eateries and was looking for an authentic way to showcase their shift to Pepsi from Coca-Cola products. By tapping into the rich heritage of Pepsi and bridging it with the raw and industrial feel of the former Meatpacking District, the brand was able to seamlessly integrate into the existing market.

This project was all about the discoverable details. Instead of plastering the Pepsi brand all over the place with shiny new signs and branding, we took a more subtle approach. The integration needed to evoke a warm feeling, giving the impression that Pepsi had always been there. We focused on placing things naturally in the environment, making sure to steer clear of anythign feeling too perfect. Using the brand as a texture as well as showing up in many textures helped the seemless transition.