Flavored Craisins

Ocean Spray

Services

Packaging
Art Direction

Agency

Stone Strategy & Design

Team

Emily Wolf
Kate Turner
Patrick O'Boyle

Photography

Paul Miller

When you hear the name Ocean Spray, you immediately think of cranberries. Craisins have been a staple of the brand for years because they’re the closest thing you can get to the fruit without heading to the nearest bog. It’s about time their flavors reflected just how truly wild and unexpected a snack they are. Each fruit packs a punch, sending your taste buds on a journey. Sweet, spicy or sour, we’ve got you covered!

As Ocean Spray dives further into the food space, the brand is finally taking credit for its classic snack with a bold new look. Showcasing all the flavor one little cranberry can pack is no easy feat. These versatile Craisins are the perfect snack or ingredient for your next baked treat, offering a little something extra with a flavor for every mood.